Search engine optimization (SEO)

Google processes 8 billion search queries per day. Yep, per day. If you want to rank higher in Google there are several steps to take. Let us create an effective SEO strategy for you.

Do this test. Google "natural wine" or "natural wine club" – or even biodynamic wine. Primal Wine is on the first page. Primal Wine is also on the first page, among the first results, for hundreds of other relevant keywords.

SEO is a painstaking and labor-intensive work but in the long-run, it's the most effective asset you should develop for your online business. The alternative is keep paying higher and higher amounts for paid advertising, it is as simple as that.

This is crucial to understand. Good SEO, which allows an online business to rank higher in Google searches, is a medium to long-term scalable strategy.

By creating great content and structuring a website according to SEO best practices you are occupying digital real-estate in a more permanent way than by running ads.